Sweaty Betty boosts online presence with Tryzens

Sweaty Betty has worked with Tryzens to launch a new e-commerce site.

Tapping Salesforce Commerce Cloud, this offers a new wish list function, plus a greater focus on editorial content with educational guides, a shoppable Instagram and enhanced lookbook feature.

Sweaty Betty has 60 shops, plus concessions in Nordstrom, Selfridges, Harrods and Bloomingdales, and its digital store currently receives over a million visits a month.

CEO, Simon Hill-Norton, says: “Our customer now uses mobile devices in so many areas of her life so this upgrade of our site comes at a critical time. So many of our customers are busy women leading active lifestyles, therefore, we wanted to create a seamless online shopping experience with elevated product imagery and enhanced video. We have maintained a huge focus on product and customer experience. It is this fusion of style and performance that lies at the heart of our plans for our new online platform, particularly through our new lifestyle features.”

“E-commerce represents a vital and growing part of our business – not only in terms of online sales but, as an omnichannel retailer in terms of better understanding and supporting our customer. We want to ensure they have the same positive experience when engaging with us, no matter when and how they shop.”

He adds that Tryzens demonstrated a thorough understanding of, and alignment with, the aspirations and heritage of the brand, sharing its passion for all things digital and demonstrating a deep understanding of how technology can deliver its vision and empower the customer. “They have shown great insight and a fundamental commitment to partnership, and we look forward to working with them to further evolve our capability as we take our new site to market,” he concludes.