BrightSign’s tech is powering 60 digital screens at Mercedes-Benz pop-up stores in shopping malls in Chicago and Miami.
Mercedes-Benz has opened the pop-ups for a limited run of two months to showcase some of its newest models. BrightSign’s media players have been used throughout the spaces with design and technical consultation provided by Gorilla Production Group and Red Dot Digital Media.
“Limited square footage required that we think creatively about how to utilise the space as efficiently as possible – and that’s where digital signage offers a huge creative advantage,” says Paul George, President of Gorilla Production Group. “The video walls we installed function not just for the sake of information delivery, but as artistic focal points to draw in customers and serve as striking backdrops to the cars on display.”