Retailers pay for cumbersome checkout processes, Splitit
87% of online shoppers will abandon their carts during the checkout process if it is too long or too complicated, according to research by Splitit involving 1,000 Americans. 55%, meanwhile, would also never return to that retailer’s site.
“With cart abandonment rates so high, retailers still have work to do in streamlining the online shopping experience,” says Gil Don, CEO and Co-Founder, Splitit. “While consumers appreciate having options, it is essential that the checkout process is seamless, at the risk of permanently losing customers. Online merchants must be sure to include clear and easy ways to enter customer details, choose delivery options and make payments, while ensuring that the process does not become cumbersome for the shopper.”
Excessive advertisements in the checkout process also make consumers less inclined to complete an online purchase, with 25% of respondents citing it as the reason for abandoning their carts.
