TruRating makes Seedrs move

TruRating has launched an equity crowdfunding campaign on Seedrs, seeking to raise £1.8 million. It says that it will use the cash to extend its technological partnerships with even more global payments players and develop additional digital solutions to sit within its product suite.

The venture, which specialises in point-of-payment customer feedback solutions, has already secured funds of £7.5 million from institutional funds, family offices and private individuals in its latest round, as it looks to additional markets beyond the UK, North America and Australia.

Georgina Nelson, CEO and Founder, TruRating, says: “I've always thought there are parallels between the crowdfunding platforms and what we are doing at TruRating. Disrupting and democratising an industry and making it truly accessible. What Seedrs and others are doing for investment, we are doing for customer experience. It feels like an alignment of vision and so we are thrilled to open up some of our funding round to the public, for everyone.”

She adds: “We’ve already come a long way in a short time period – having collected over 39 million customer ratings to date - but with our existing investors and the power of the crowd community we’re hugely excited about the trajectory for the business. This is more than just a fantastic investment opportunity, it’s a chance to be at the forefront of an industry where we make a significant difference to the shopper experience.”

Further info here: https://trurating.seedrs.com/