Retailers not meeting online delivery demands, Sorted

80% of UK shoppers want retailers to offer live visibility of their order, yet 20% of retailers still don’t offer real-time order tracking, according to research by Sorted.

The company surveyed 2,000 shoppers and 50 retail leaders and found that 21% of the former felt not having regular updates on the progress of their deliveries would make them shop elsewhere. 

David Grimes, Founder and CEO at Sorted, comments: “As customer demands around immediacy of fulfilment evolve at pace, real-time reassurance around the status of online orders is a key consideration for shoppers.  They want to be assured not only that a retailer can deliver their order quickly, but they keep their fulfilment promises at each stage of the delivery.”

“Live order tracking is now a core capability for driving value in the delivery experience and, if retailers can’t offer this service, they may find their conversions and customer loyalty are negatively impacted.”

Sign up for our free retail technology newsletter here.