Mulberry rolling out Adyen tech at Regent Street store
Adyen is working with Mulberry to help deliver “innovative retail experiences” at its new London flagship store.
In collaboration with Adyen and mobile assisted selling platform Tulip Retail, Mulberry will implement mobile tills in the Regent Street store, with the intention of rolling out the technology globally. The retailer will also give customers the opportunity to purchase items that are out-of-stock but available online, whilst in-store.
Using Adyen’s integrated platform, Mulberry will also be able to offer preferred local payment methods to assist with international customers visiting the UK. “By putting the customer at the centre of the decision process, the Adyen integration assists Mulberry to move closer to fully integrating the customer journey for a seamless omnichannel experience,” says Ian Earnshaw, Retail and Franchise Director.
