Hotter Shoes implements Taggstar for international sites

HotterShoes reports a 5% revenue uplift after adding social proof messaging software from Taggstar to its UK online store. Messages showing aggregated customer shopping trends were added in summer 2017. This has now been extended to the Hotter EU, German and US sites.

Taggstar shows online customers what people like them have bought or are interested in. The software works by pulling crowdsourced data about product popularity and other trends derived from Hotter customers’ browsing history.

Victoria Betts, Global Omnichannel Director, Hotter, says: “We’re delighted with our partnership with Taggstar, enabling us to present customer relevant persuasive messaging to enhance the Hotter shopping experience. Since launching social proofing, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.”

“Following the fantastic reception to social proof messaging from our UK customers, we've decided to implement Taggstar for our international sites. We hope to replicate the benefits Taggstar has already brought to our US and European customers as we strive to consistently improve their user experience,” comments Niall Brooke, SEO & CRO specialist.