COS hails China milestone in global expansion

London-based fashion brand COS will make its online debut in China next month. It is launching an online storefront on Alibaba’s Tmall platform, as well as a standalone site, cosstores.cn, in October.

COS will also add to its store portfolio with a new flagship location in the Jing An Kerry Centre in Shanghai, as well as stores in Beijing, Xiamen and Guangzhou opening in the coming months.

Marie Honda, Managing Director at COS, comments: “Partnering with Tmall is an exciting moment for us and the launch online represents a milestone in our global expansion. We are thrilled to bring our collections to a broader audience across the market to complement our physical stores and look forward to this new chapter ahead.”

“The COS brand is a fantastic addition to Tmall’s strong portfolio of fashion brands,” comments Jessica Liu, President at Tmall Fashion and Luxury. “Chinese consumers are among the most savvy and style-conscious in the world, and we are very excited to introduce COS’s timeless designs to the more than half a billion consumers on Alibaba’s platforms.”

COS launched on London’s Regent Street in March 2007. It expanded into China in 2012 and currently has 28 stores across 17 cities in the market.