L’Occitane en Provence makes China play with JD.com store

L’Occitane en Provence is opening an official flagship store on JD.com.

This will feature a full range of the company’s skincare and beauty products.. To mark its opening, L’Occitane will be offering an exclusive cosmetic gift package on JD.com.

“The introduction of our all-natural products to JD.com’s over 300 million customers coincides with a rapid increase of interest in the category in China, where customers are increasingly meticulous about analysing product ingredients in the wake of multiple product safety scandals,” the company says.

It adds: “According to research from marketing consultancy Clear, growth in sales of natural cosmetics has far outpaced synthetic alternatives, with almost 75% of Chinese consumers citing the ingredients of a product as a main factor when purchasing more natural cosmetics, and 69% of buyers willing to pay more for a completely natural product within the last 12 months.”