Asos, PVH Corp boost Global Fashion Agenda initiative

Global Fashion Agenda, a non-profit initiative that aims to boost sustainability levels within the fashion business, has announced Asos and PVH Corp. are joining its Strategic Partner circle.

“With the addition of Asos and PVH, our Strategic Partner group has truly come full circle. We’re excited to now have industry-leading representatives from all of the various segments of the fashion industry, including luxury, athletic, e- commerce, High Street, mass, premium and sourcing markets,” says Eva Kruse, CEO and President at Global Fashion Agenda.

“As one of the largest apparel companies in the world, with iconic brands that include Calvin Klein and Tommy Hilfiger, PVH has been setting trends for decades, influencing consumer behaviour and embedding sustainability into its business practices. And as one of the most visited fashion destinations in the world, Asos has great influence by supporting its own and third-party brands in implementing sustainable practices, and as a retailer engaging 20-something consumers in sustainable matters.”

Nick Beighton, CEO at Asos, comments: “It’s only by working together that we’ll be able to learn, share and use our collective influence to deliver meaningful and lasting change in the way our industry addresses key sustainability issues.”

Other Strategic Partner members include Bestseller, H&M group, Kering, Li & Fung, Nike, Sustainable Apparel Coalition and Target.