Oracle helps Laura Ashley boost online experience
Laura Ashley has selected Oracle Commerce Cloud for an overhaul of its online offering.
"Customers can see our products and customise them in-store, but a growing number want the option to buy customised items online as well and this was adding significant complexity to our business,” says Colin Rice, Chief Information Officer, Laura Ashley.
“With Oracle Commerce Cloud, we have been able to streamline business processes and capitalise on the opportunity to sell custom goods online globally. It was the only platform that could accommodate our needs and still give us room to grow.”
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Online retailStaff WriterLaura Ashley, Oracle, Oracle Commerce Cloud, Retail technology, Online retail, Cloud, Omnichannel retailComment
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