JD.com catches Bumblebee bug in China

JD.com has teamed up with Paramount Pictures and Hasbro to promote the Chinese release of the new Transformers movie, Bumblebee.

This has included a sales event, during which more than 300 million customers were able to purchase merchandise from the likes of Hasbro, Panasonic and HLA. JD also outfitted multiple delivery vans and delivery boxes across China with Bumblebee-themed designs.

Further details here.

Sign up for our free retail technology newsletter here.