L.K.Bennett invests in Aptos tech

L.K. Bennett has selected Aptos cloud solutions, including PoS, enterprise order management and CRM, as it looks to modernise its IT infrastructure.

“For nearly three decades, we have been known for its distinct design philosophy and for creating looks that customers treasure,” says Erica Vilkauls, CEO of L.K.Bennett. “As we remain steadfast in our commitment to the highest-quality product, we also recognise the opportunity to enhance customer engagement, both by deepening our understanding of existing customers and by expanding our customer base.”

“Our investment in Aptos technology will empower us to offer shoppers personalised attention as well as the latest capabilities in omnichannel shopping, including Click and Collect and endless aisle. After a thorough selection process, we were confident that Aptos offered the most functionally robust solutions and the most complete, end-to-end technology for retail and was truly committed to our success.”