PrettyLittleThing reports an increase in online engagement, customers’ time to next purchase (+57%) and an improved marketing engagement rate (+44%) after implementing Narvar technology.
“We’re at the cutting edge of fast fashion, but a sub-optimal post-purchase experience was disrupting our otherwise seamless customer journey. To keep customers coming back, we worked with Narvar to provide our customers with valuable and meaningful experiences after the buy button, not just discounts or next day deliveries,” says Nicki Capstick, Head of Marketing at PrettyLittleThing.
A key element of this has been a fully branded, personalised tracking dashboard, she adds. “Making sure our customers stay engaged after they have bought is fundamental to increasing their lifetime value. We know it works - the results of the investments we have made in the post-purchase experience speak for themselves.”