Ocado deploys Citrus ad platform

Ocado has gone live with a new digital advertising platform from Australian startup Citrus.

The aim is to monetise shelf space for the online retailer. It has been testing campaigns with the platform using own label products and reports good returns. And it is now inviting suppliers to get onboard.

Ocado, Head of Grocery Merchandising and Product, Alice Mannion, says: “We aim to be the best place to launch new brands and are dedicated to helping our smaller suppliers grow. Citrus ticks all the boxes for us, it’s scalable, secure, easy to integrate and crucially delivers better optimised exposure for our smaller to medium sized brands.”

Citrus CEO Brad Moran comments:. “We are proud to have an industry leader such as Ocado as our first partner in the UK, which is arguably the most sophisticated e-commerce market in the world. We are committed to partner with Ocado and look forward to our technology contributing to their success and growth by helping to monetise its online presence and further improve the customer experience they provide.”