Starbucks wants to tell you a story

Starbucks has launched a new website, Starbucks Stories, bringing together three previously separate platforms: Starbucks Channel, Starbucks News and 1912 Pike.

“You’ll find all of your favourite stories from past years and, going forward, new stories reported and created by our team of multi-platform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories,” it says.

“At the new starbuckstories.com, and across our associated social channels, Instagram, Twitter and Facebook, you’ll meet coffee farmers and the agronomists working with them to create the world’s first sustainable agricultural product. You will experience the selfless spirit of our partners around the world. You will hear people speak to country, togetherness, family, service as we continue to report on what is meaningful and real,” it adds.