SOHO Coffee Co. has partnered with Yoyo on a new payments and loyalty app.
Available to download for iOS and Android users, this will be rolled out to all SOHO Coffee-owned stores in the UK. Customers will instantly earn 100 loyalty points for every £1 they spend via the app. They will then be able to choose from a range of food and drink rewards in exchange for their accumulated loyalty points.
“Having thought long and hard about how we can best reward our loyal customers, we believe our new in-app points rewards scheme fulfils this simply and conveniently. Being able to connect with customers and generate tailor-made, relevant benefits is a win-win for everyone and will strengthen long term relationships with our valued customers,” comments Penny Manuel, SOHO’s Managing Director. “Given their sector experience, we felt Yoyo were the right partner for this project.”