ContentSquare brings total capital raised to £90m+

London-based UX analytics platform ContentSquare has closed a £45 million Series C funding round led by French private equity firm Eurazeo. This builds on the £47.7 million raised through two prior rounds.

It will use the cash to increase research and development focused on AI and predictive analytics, and continue to expand its business across EMEA and America from its London and New York bases. Previous investors - Canaan, Highland Europe and H14 - also participated in the round.

“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” says Jonathan Cherki, Founder and CEO, Contentsquare.

“With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and enable them to identify business opportunities, in addition to helping our customers take the lead in the new, decision-based era of digital experience – a critical factor in today’s ultra-competitive digital landscape.”