Unibail-Rodamco-Westfield and Virgin Pure have unveiled purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage shoppers to move away from single-use plastic.
One WaterBar has been permanently installed in each destination, with plans to introduce another four by the end of 2019. Media screens will help direct people to them, backed up by digital signage. Paul Buttigieg, Director of Commercial Partnerships, Shopping Centre Management, Unibail-Rodamco-Westfield, says: “This is a brand partnership that will help our visitors stay hydrated during a busy time of year, and in an environmentally friendly way, while showcasing Virgin Pure WaterBars to a high footfall audience.”
As part of the partnership, the WaterBars have also been installed in Unibail-Rodamco-Westfield’s UK offices for company employees.