Bata tackles planning and process efficiency with Oracle tech

Bata tackles planning and process efficiency with Oracle tech

Footwear retailer Bata has deployed Oracle Retail’s Merchandise Financial Planning, Assortment Planning and Store Point-of-Service solutions in Latin America and Europe.

“To be successful, we needed to leverage our data and automate processes. Only Oracle has the solutions that met our needs for integrated retail planning, execution and control,” says Massimiliano Gerli, Global Director of Information and Technology, Bata Retail. “We started the project in Chile and Italy, and are progressively expanding across the two regions. We selected experienced and committed partners Oracle Retail, Retail Consult and Veltio to support our journey.”

“In the footwear industry, inventory assortment and accuracy fuel customer experience and brand engagement,” says Mike Webster, Senior VP and General Manager, Oracle Retail. “Through this digital transformation, Bata can exploit the science within our modern platform to obtain the speed and scale to plan the assortment more effectively to satisfy consumer demand.”

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