Net-a-Porter lands on Tmall Luxury Pavilion

Net-a-Porter has opened a flagship store on Alibaba Group’s Tmall Luxury Pavilion channel.

This will initially offer more than 130 luxury and designer brands, including Balmain, Jimmy Choo, Tom Ford, Brunello Cucinelli, Isabel Marant, The Row, Chloé, Cartier, Piaget, Montblanc and Van Cleef & Arpels. More will be added over the coming months.

The store will feature exclusive capsule collections from Net-a-Porter and its menswear counterpart, Mr. Porter, and deliver customised brand pages, personalised content and recommendations and exclusive VIP rewards. 

The launch marks the start of operations of Feng Mao, the joint venture that Alibaba and Yoox Net-a-Porter announced last October. 

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