Rakuten Europe announces Positive Luxury partnership

Rakuten Europe is teaming up with Positive Luxury, a sustainability platform connecting luxury brands and consumers.

Diana Verde Nieto, Co-Founder and CEO, Positive Luxury, says: “We are thrilled to be collaborating with Rakuten, one of the most diversified digital companies in the world with a meaningful and progressive sustainability strategy. We believe this partnership will help us support even more brands on their journey to a better future.”

Mark Haviland EVP Global Development and Sustainability at Rakuten Europe, comments: “Only by working with best-in-class brands like Positive Luxury, will we ourselves build real sustainability into our core operations and so help others do the same. It’s a partnership I’m convinced will make a difference.”

Rakuten Europe will support the Positive Luxury Awards taking place in London, in January 2020, specifically the Brand of the Year category. And it will also sponsor the Positive Luxury Predictions Report, launching in January, the aim of which is to “promote the facts, trends and proof-points that make a sustainable future not only viable but inevitable”.

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