GlobalData highlights five top terms tweeted in retail tech

GlobalData has tapped its Influencer Platform to identify the top tweeted terms trending in retail industry discussions during Q3 2019.

E-commerce – 1,359 mentions

Choosing the right e-commerce platform and the best e-commerce content marketing strategies were the top topics of discussion in retail technology trends in Q3.

Innovation – 323 mentions

The innovative strategies that brick and mortar retailers need to adopt in order to survive and compete with online retailers was a heavily discussed topic during the quarter. The discussion was driven by the success of Amazon’s Prime Day sale in July, which surpassed sales on Black Friday.

Artificial Intelligence – 290 mentions

The way customers are shopping has undergone a major transformation over the years. New technologies and artificial intelligence (AI) are poised to play a key role in the future.

Digital transformation – 207 mentions

Digitalisation in retail and its impact on how customers shop was a highly discussed topic. 

Customer experience – 158 mentions

Improving experience to gain loyal customers was also one of the most talked about topics.

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