Sainsbury’s taps Google Cloud tech for new shopper insights

Sainsbury’s commercial and technology teams, in partnership with Accenture, are building machine learning technology solutions on the Google Cloud Platform to spot shopper trends and adjust inventory accordingly.

“The grocery market continues to change rapidly. We know our customers want high quality at great value and that finding innovative and distinctive products is increasingly important to them,” says Phil Jordan, Group CIO at Sainsbury’s.

“With the help of Google Cloud Platform, we are generating new insights into how the world eats and lives, to help us stay ahead of market trends and provide an even better shopping experience for our customers.”

“Sainsbury’s solution relies on data from multiple structured and unstructured sources,” says Alan Coad, Managing Director, UKI, Google Cloud. “Using Google Cloud’s powerful cloud-based analytics tools to ingest, clean and classify that data, and a custom-built front-end interface for internal users to seamlessly navigate through a variety of filters and categories, it is able to gain advanced insights in real-time.”