Sainsbury's reboots Nectar for 'an increasingly digitised world'
Sainsbury’s has revamped its Nectar loyalty programme with the launch of a new app and website.
Starting today, users will be able to access new offers every week on the app and earn bonus points on products they buy regularly at Sainsbury’s, as well as one point for every £1 spent.
The overhaul follows a trial at Sainsbury’s stores on the Isle of Wight and in Wales. Nectar Managing Director James Moir says: “We’re delighted to be unveiling a new world of Nectar to our customers, making it easier than ever before for them to get the most out of our hundreds of partners and rewards on offer.”
“During the trials in Wales and the Isle of Wight, we listened to what our customers wanted and how they like to receive offers, in an increasingly digitised world. This led us to a change in direction for the Nectar scheme, enabling our customers to have a much more personalised experience with offers that are completely unique to them.”
