Mastercard eyes future of loyalty with SessionM deal
Mastercard has entered into an agreement to acquire SessionM, a US-based customer engagement and loyalty platform venture. Terms of the deal, due to close in the fourth quarter, were not disclosed.
“Consumers’ expectations about their experiences with brands are changing,” says Francis Hondal, President, Loyalty and Engagement at Mastercard. “We believe that the future of loyalty needs to be re-imagined to enable seamless digital experiences, and SessionM’s consumer-centric capabilities will help us broaden our value to marketers across sectors in exciting new ways.”
“We share Mastercard’s commitment to creating experiences that drive lasting loyalty and meaningful, impactful customer engagement,” comments Lars Albright, Co-founder and CEO, SessionM. “We look forward to joining the Mastercard family and to bringing our innovative technology to even more customers in more places around the globe.”
