Merlin Entertainments announces Adyen payments partnership

Merlin Entertainments is using Adyen’s payments platform across more than 130 attractions, including Alton Towers and Madame Tussauds, in 25 countries.

Adyen will process payments across the likes of quick service restaurants, hotels and accommodation, retail, annual memberships, wearables and ticketing.

“Given the nature of our business, our brands span across hospitality, restaurants, hotels and theme parks. Adyen’s platform will consolidate our various payment solutions under a single platform across our entire global business. We see significant opportunity from the increasing importance of digital and technology, allowing for enhanced guest experiences,” says Mark Allsop, Chief Digital Marketing and Information Officer at Merlin Entertainments.

“With Adyen accepting transactions from all channels, whether that be e-commerce, mobile, PoS, kiosk or wearables, our guests get shorter wait times, faster entry to attractions and convenient payments with a simple tap or swipe. The new payment solutions form part of our wider strategy to improve loyalty, drive revenue and continue to deliver high guest satisfaction across our resorts”