Asos pulls plug on magazine as consumer habits change

Asos has closed its quarterly in-house magazine.

The UK’s most-read fashion title in print, it launched in April 2009. The focus will now be on producing social-first content.

An Asos spokesperson said: “As consumer habits change, we are re-focusing our efforts on the channels and media that are most meaningful to our 20-something customers. This means that the autumn 2019 issue of the Asos Magazine was its last as we begin the process of prioritising social-first content.”

Last month, the magazine’s culture editor Sam Higgins tweeted that he was going freelance. He wrote: “I’m gutted for the magazine – it’s one that has continuously championed diverse talent and told important stories on mental health, activism and lots more. But alas, all good things come to an end. Personally, I’ve been lucky enough to interview some incredible people… Billie Eilish, Khalid, Maisie Williams, Ashton Sanders, slowthai, King Princess and tons more.”

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