O2 and Next announce Shop-In-Shop trial
O2 is set to test out outlets within four Next stores.
O2’s Shop-In-Shop will be positioned on either the ground or first floor, with shoppers able to browse and buy its products and services alongside Next's clothing and homeware offer.
A trial will launch in the retailer’s Warrington Gemini, Southampton Hedge End, Swindon Orbital and Nottingham Giltbrook stores.
O2 Sales Director Gareth Turpin says: ""The current challenges facing the high street are never far from the headlines, but we are committed to driving innovation within our retail business by embracing flexibility. We look forward to hearing their feedback on the trial and are excited to roll this out more widely in the coming months."
