Woolworths and TerraCycle tackle plastic waste with Loop platform
Woolworths is to become the first retailer to bring TerraCycle's zero-waste reusable packaging solution - Loop - to Australia.
Beginning in mid-2021, its customers (both in-store and online) will receive products in brand-specific packaging in a reusable shipping tote. Once they have finished the product, they place the packaging into the totes and have the choice of scheduling a home pickup or can drop it off at a store. Loop will then clean the packaging so that it can be safely refilled and reused.
“Our customers are increasingly telling us they want products that are good for them, and good for the planet,” says Woolworths General Manager of Quality, Health & Sustainability, Alex Holt.
“We are pleased to be working with innovative partners like TerraCycle to lead the way in offering new and cutting-edge solutions to cut down on plastic waste. Helping bring Loop to Australia is a further step in our long term ambition to reduce our impact on the environment and support a circular economy.”
The retailer is now prepping a Loop trial, further info on which can be found here.
