Cencosud taps SUKU blockchain tech for food traceability project

Blockchain venture SUKU has announced a ‘milestone’ partnership with Latin American retailer Centros Comerciales Sudamericanos (Cencosud).

To kick things off, Wong, a Cencosud subsidiary and Peruvian supermarket chain, will release an application that “guarantees the traceability and quality of meat products sold by the supermarket chain, bringing about transparency and ensuring the highest levels of food safety and security”. Other products will then be added to the system.

Yonathan Lapchik, SUKU’s CEO, says: “This partnership marks a major milestone for us as we showcase the power of blockchain to help consumers make more informed choices for themselves and for their families. Using the SUKU application at Wong, consumers will have access to transparent, verified products. It adds another level of trust to the products they know and love from Wong.”

“Wong is synonymous with trust and quality in Peru and we are continuously looking for innovative ways to make the in-store experience better for our shoppers,” says Enrique Ameghino, Commercial Manager of Perishables at Cencosud Peru’s Supermarkets division.

“SUKU and blockchain technology are helping us further develop our relationship with our customers. It is another avenue for us to communicate with them directly, and we are very excited for this collaboration.”