Namogoo closes major Series C funding round

Namogoo, an Israeli startup that has developed a solution for online enterprises to prevent customer journey hijacking, has raised $40 million in Series C funding.

This was led by Oak HC/FT, with participation from existing backers GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures. It brings Namogoo’s total funding to $69 million, and sees Matt Streisfeld, Partner at Oak HC/FT, join the company’s board.

The venture’s platform is used by more than 150 brands, including Asics, Argos and Dollar Shave Club. “Since its founding in 2014, Namogoo has made a significant mark within the e-commerce industry by helping Fortune 500 brands win back stolen online revenue and gain control of their customer experience,” Streisfeld comments.

“Namogoo’s platform is essential for any enterprise serving consumers online, and we’re looking forward to supporting the company as they maintain their momentum and scale to the next level.”