Revamped Nectar app is top of the pops
The new look Nectar app has made it to number one on the App Store.
It nabbed top spot in the Top Free Apps section, notching up over 49,000 ratings and an average of 4.7 out of 5.
“Thanks to all the teams involved in this launch, from store colleagues to product teams. And a great shout out to Sainsbury's Digital Tech organisation,” Tom Tang, Chief Technology Officer, Digital at Sainsbury’s and CIO at Sainsbury's Argos, said on LinkedIn.
Earlier this week, we reported that Sainsbury’s had revamped its Nectar loyalty programme with the launch of the aforementioned app and website.
Users can now access new offers every week on the app and earn bonus points on products they buy regularly at Sainsbury’s, as well as one point for every £1 spent.
The overhaul followed a trial at Sainsbury’s stores on the Isle of Wight and in Wales. Nectar Managing Director James Moir said: “We’re delighted to be unveiling a new world of Nectar to our customers, making it easier than ever before for them to get the most out of our hundreds of partners and rewards on offer.”
“During the trials in Wales and the Isle of Wight, we listened to what our customers wanted and how they like to receive offers, in an increasingly digitised world. This led us to a change in direction for the Nectar scheme, enabling our customers to have a much more personalised experience with offers that are completely unique to them.”
