Starbucks preps NYC mobile order store launch
Starbucks will next week open its first ever Pickup store in New York City’s Penn Plaza.
This uses the retailer’s Mobile Order & Pay feature as the primary ordering and payment method for customers. Users can select “Starbucks Pickup – Penn Plaza” as their desired location and build their order using the full menu. After arriving at Penn Plaza, they can track the progress of their order on a digital status board and pick up their items from a barista.
The offering was tested out at the Tryer Center, situated in the Starbucks Support Center in Seattle. “Our customers who are on-the-go have told us that connection and convenience are important to them,” says Katie Young, Vice President of Urban Markets at Starbucks.
“By designing a store specifically for the mobile order occasion, we can deliver both for these customers using the store’s design, location and the expertise of our baristas.”
