Alibaba Singles' Day on track to set new record
Alibaba's annual Singles’ Day has pulled in $24 billion so far, the Chinese e-commerce giant said this morning.
During pre-sales, which kicked off three weeks ago, Estée Lauder raked in a record 1 billion yuan ($143 million) in pre-orders. Customers also pre-ordered 100 million yuan ($14 million) worth of Apple iPhone 11s.
Alibaba again hosted a televised entertainment revue in Shanghai to kick things off yesterday, this time featuring Taylor Swift and Asian pop icon G.E.M.
Last year, sales topped $30 billion, beating the $25 billion generated in 2017.
