Fujifilm gears up for London bricks and mortar launch

Fujifilm has announced that its new experiential concept store, situated in London’s Covent Garden, will open to the public at 11am on Tuesday, 3rd December.

Spread over three floors, the Fujifilm House of Photography aims to “inspire and encourage visitors to get creative and immerse themselves in the world of photography – from picture taking to picture making”. To mark the opening, the first 100 members of the public through the doors on 3rd December will receive exclusive goodie bags, featuring camera and photography merchandise.

Also during the first week of opening, customers who spend over £100 in-store in one transaction, between Tuesday 3rd December and Sunday 8th December, will be entered into a prize draw to win one of five Fujifilm X-T3 Mirrorless Digital Cameras with FUJINON XF18-55mm F2.8-4 R LM OIS Lens kits.

”I am hugely excited to open the doors and welcome members of the public to the Fujifilm House of Photography for the first time,” says Theo Georghiades, Project Leader, Fujifilm House of Photography London, and General Manager of Electronic Imaging, Fujifilm UK.

“We believe we have created a true photography playground – a unique experience for anyone with an interest in taking photos and sharing the world around them, be that a complete novice or a professional.”