Oasis drives online conversion with Taggstar social proof messaging

Oasis is using social proof messaging from Taggstar on its UK website to validate shoppers’ buying decisions. Since adding the software in July 2019, it reports conversion rate uplift of 4.57%.

Liam Price, Digital Director at Oasis, says: “The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.”

Oasis now shows purchases, add-to-basket, and audience volumes. It was also the first retailer to try out Taggstar’s latest messages, known as Since Last Visit (SLV), which inform customers how many times an item have been viewed, added-to-bag or bought since they last visited a product page.

Price says the implementation of the software took just eight days. “It’s probably the quickest one we’ve ever done,” he comments. “Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.”

After an initial 50:50 split test and the aforementioned conversion uplift results, the retailer now displays social proof messages site-wide on all its product display pages. Something that is is on its future roadmap is to explore where else in the buying journey it can benefit from injecting the tech to engage customers and drive up conversion rates, e.g. in-store in digital displays and in social media.