ASICS TENKAN-TEN 2019 programme gets underway

Running shoes and clothing brand ASICS has announced the five growth stage startups selected to be part of its TENKAN-TEN development programme. These are Fun With Balls, Waybetter, Racecheck, MATCHi and OME Health.

The initiative supports startups from within the health, fitness and wellbeing sector with €30,000 investment and access to ASICS executives, as well as an MBA student task force from the IESE Business School.

Alistair Cameron, CEO at ASICS EMEA, says: “I’m very excited to be working with businesses who share our belief in the power of movement to help us feel better, both physically and mentally. We want to get more people moving, more often, so that they can experience a ‘sound mind in a sound body’. The innovations that the businesses are bringing to the sports and well-being industry will help us to achieve this goal.”

In 2018, the programme supported five startups, all of which have made it to the end while reaching their funding and business goals. Of these, CURV LABS Inc and PYRATES Smart Fabrics have received additional investment from ASICS Ventures Corporation as well as developed and executed collaboration projects with ASICS.

The 2019 programme has a duration of four months and is now underway at the ASICS EMEA Innovation Hub in Barcelona.