John Lewis and Waitrose launch Excitable Edgar Christmas ad

It’s here! With a twist…

John Lewis and Waitrose have for the first time launched a joint Christmas TV advert, telling “the heartwarming story of a little girl and her friendship with an excitable young dragon”.

From 6.00am today, Partners at both John Lewis and Waitrose will be the first to share the advert on their social media channels using the hashtag #WeArePartners and #ExcitableEdgar. It will then be launched on both brands’ social media channels and on Johnlewis.com and Waitrose.com at 7.00am. 

The ad will first air on television during ITV’s The X Factor: Celebrity on Saturday, 16th November.

Check it out below.

Together with Waitrose & Partners, we're excited to share the festive tale of a little girl and her excitable friend, Edgar. #ExcitableEdgar Our story this year is all about the magic of friendship and how one thoughtful gesture can make all the difference.