Threekit announces another major funding round

Product visualisation software platform venture, Threekit, has closed a $20 million Series A round led by Shasta Ventures.

Other participants included Salesforce Ventures, former San Francisco 49ers Hall of Famer Steve Young, Marketo Co-Founder Phil Fernandez, and serial SaaS entrepreneur Godard Abel (G2, Steelbrick, and BigMachines).

“Buying online takes away the ability to touch and feel a product, so interactive product visuals are critical, especially for highly configurable and sophisticated products,” says Joachim Klein, President at Threekit.

“Commercial photography falls far short of online buyer expectations, and current e-commerce experiences don’t capture how consumers engage with product listing before buying. Threekit overcomes these challenges by enabling incredible virtual product experiences.”

“We look for passionate, entrepreneurial teams who understand what it takes to bring their vision to life, and that describes Threekit perfectly,” comments Jacob Mullins, Partner at Shasta Ventures. “Beyond that, Threekit’s product is poised to fundamentally change the way retailers and brands create and manage visual content.”

Earlier this year, the venture raised $10 million in an investment round led by Godard Abel. Brands that use its technology include Crate & Barrel, CIROC, Tailored Brands and Modarri.