Alibaba's Singles' Day 2019: Five key takeaways

Earlier this week, we reported that Alibaba's annual Singles’ Day had notched up $38.4 billion in sales.

This record breaking number was driven by new consumption patterns and brands, emerging e-commerce shopping demographics and new shopping experiences, according to Alibaba Group Executive Chairman and CEO Daniel Zhang.

He made this observation during the Observing China Forum in Beijing on Thursday, where executives from Alibaba, L’Oréal, Nestlé, Yum China and Bain shared insights into 11.11. Further details here.

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Singles' DayStaff WriterAlibaba Group, Singles' Day, China, Shopping events, Shopping festivals, E-commerce, Omnichannel retailComment