Wednesday marks the start of Black Friday, eBay says

Black Friday could start in the UK as soon as this Wednesday, according to eBay Advertising.

It bases this on the fact that last year searches for ‘Black Friday’ on ebay.co.uk shot up by 73% overnight on Wednesday, 14th November, just under a week and a half ahead of the official occasion.

“With Black Friday falling so close to both payday and Christmas this year, shoppers will be out in full force as they look to snag big ticket items at small prices. And we’re seeing sales spread across more verticals than ever before, meaning consumers can bag a bargain for everything from sofas to sports equipment,” says Mike Klinkhammer, Director of Advertising Sales EU, eBay,

“But our data shows that consumers are looking for ideas and inspiration long before the day itself – and that presents an exciting opportunity for advertisers. By engaging with their target audiences well in advance, brands can ensure they are front of mind when the money starts to flow.”