Early Learning Centre brings in LiveArea for new website

The Entertainer recently launched a new website for The Early Learning Centre, ELC.co.uk, developed by LiveArea.

In February 2019, The Early Learning Centre was acquired by The Entertainer. Its site is built on the same SAP Commerce architecture LiveArea implemented for The Entertainer’s TheToyShop.com webstore, which reduced technology outlay and minimised disruption as the site transitioned from a previous platform. 

Both sites include a new predictive search engine which makes locating products easier and a Present Finder tool. A new feature allows customers to add products from both the Early Learning Centre and The Entertainer sites into one cart. A 30 minute Click and Collect service is available.

Rob Wood, Head of Online at The Entertainer, comments: “One of our first priorities was integrating The Entertainer and Early Learning Centre websites so customers can choose toys from both brands and only have to checkout once. We are very excited to announce our new and improved Early Learning Centre website and believe it offers customers an intuitive, engaging, and easy way to find and buy toys.”

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