PicWicToys announces MishiPay partnership

PicWicToys is launching MishiPay’s mobile self-checkout solution in some of its stores.

Customers will be able to scan and pay for items using their smartphones, without any need to wait at a conventional checkout. The partnership will see the system first launched in the French retailer’s stores in Lomme, Caen-Mondeville, Villeneuve D’Ascq, St Maximin (Creil) and Le Havre.

“We want to eliminate all friction from the experience of shopping at PicWicToys. In today’s digital world, customers have come to expect a shopping experience that is smooth and enjoyable,” says Mathieu Charent, Team Leader of Transformation & Innovation at PicWicToys.

“Working with MishiPay we have now created a magical customer experience that combines the convenience of online shopping with the excitement of exploring our wonderful toy stores.”

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