Samsung Electronics expands UK experience store portfolio

Samsung Electronics Co. has opened the doors to its new flagship experience store, in Westfield Stratford City. Further details here.

“We’re delighted to expand our Samsung experience store portfolio with the opening of our largest store yet in Westfield Stratford City,” says Andy Webb, Director at Samsung Experience Stores.

“We’d encourage customers to explore the store and what it has to offer, as we’re confident there’s something for everyone to enjoy. From fun workshops to exclusive deals, customers will not be disappointed at the vast array of workshops and experiences on offer in-store.”

Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing at Unibail-Rodamco-Westfield, comments: “We’re increasingly seeing consumers craving more than just products, they are looking for more personal interactions and enriching experiences. Winning retailers are finding innovative ways to create those experiences and the new flagship Samsung experience store at Westfield Stratford City is a fantastic example of exactly that.”

Sign up for our free retail technology newsletter here.