John Lewis & Partners reports busy start to Black Friday

John Lewis & Partners has provided a Black Friday update.

The busiest shopping hour online between midnight last night and midday today was 9am to 10am. The number one searched for products so far are LEGO, iPad and Airpods.

“Our Black Friday event started last Friday. Our decision to start promotions earlier this year reflects the fact that Black Friday continues to extend across a longer period,” says Bérangère Michel, Partner and Operations Director.

“In addition to our deals, we have been monitoring and price matching high street competitors throughout the week to offer our customers some of the best deals on the high street. With some of our most compelling deals having gone live over night, this morning has been particularly busy with customers taking advantage of the new offers.”

Click here for info on the best selling products.