Waitrose report highlights rise of dual grocery shopping
One in eight Brits now does an online grocery shop at least once a week with 61% doing at least some food shopping in this way, according to the Waitrose & Partners Food and Drink Report 2019-20.
A survey of 2,000 Brits also found that 50% of us are now buying fewer than one hot drink out per week, as we become more conscious of little bleeps on the contactless pad.
Nearly half of us are buying fewer lunches out and 36% say we’re considering more carefully in general whether we need to buy something before spending the money. Instead, we’re looking for ‘controlled discovery’ – exploring new tastes and cuisines without a big financial commitment.
Online and physical shopping are, meanwhile, closer than ever, with a third of us (and half of under-35s) ‘dual shopping’ - looking up prices, recipes or product information while in a supermarket. Half of visits to Waitrose.com are via a mobile device, up 9% on last year.
“Our findings this year point to a move away from materialism, and towards a rise in compassion and simplicity in British lifestyles,” says Waitrose & Partners Managing Director Rob Collins.
“It seems that, as the world beyond our front doors becomes increasingly complicated, people are doubling down on the things that really matter. Households are decluttering to focus on the values – and people – that mean the most to them.”
