E-commerce veteran takes on UK role for Kameleoon

Kameleoon has appointed Martin Harrison as its first UK Managing Director as the Paris, France-based personalisation technology provider eyes growth in the UK and Northern European markets.

Most recently he was Regional Vice President at optimisation company Dynamic Yield, building up UK operations for the brand. Prior to that he held senior management positions at CX agency Biglight, e-commerce software provider Greenlight, digital retail agency Salmon (now part of Wunderman Thompson Commerce), SAP and 3Com.

“The UK is the largest digital market in Europe, and we see a clear match between our technology and the needs of UK brands,” says Jean-René Boidron, CEO at Kameleoon. “Martin will greatly contribute to leading our growth in Northern Europe, thanks to his unrivalled experience, market knowledge and proven ability to sell.”