Klarna picks up RTIH payments innovation award

Klarna has emerged triumphant in the Payments Innovation category at the first ever RTIH Innovation Awards.

The Swedish FinTech impressed us with the launch of pop-up stores in London and Manchester.

A big thank you to our 2019 judging panel for their help in picking our 2019 winners.

Hayley Meenan-Wilkin, Web Trading Management, Ocado.com

Christine Bardwell, Global Strategy Lead, Oracle

Martin Newman, Founder, The Customer First Group

Toby Pickard, Head of Insight - Innovation & Futures, IGD

Natalie Berg, Retail Analyst, Author & Founder, NBK Retail

Tiffany Lung, Retail Analyst

Nadine Neatrour, Independent Consultant

Judges’ comments on Klarna included:

“They’ve had a great year in the buy now, pay later space, announcing deals with a number of leading retailers. And the pop-ups were a fantastic way of promoting the brand, something a bit different that really made them stand out from the crowd.”

“Another good way Klarna is marketing itself as a consumer brand.”

“This year Klarna became Europe’s most valuable FinTech. The pop-ups and the company’s vibrant and original marketing efforts in general were the icing on the payments cake.”