Saturday’s not alright for Christmas shopping

Super Saturday UK footfall declined by 10.3% compared to 2018, according to ShopperTrak.

However, overall 2019 footfall sits 0.2% up against the same period last year, based on insights from over 1.5 million collection devices in the retail marketplace and 40 billion shopper visits captured by the company.

Nick Pompa, Global General Manager at ShopperTrak, comments: “With Black Friday – which saw footfall rise 6% year-on-year this year – and Christmas discounting starting as early as mid-November for some retailers, many shoppers may already have bought Christmas gifts. As the last online order deadlines hit this weekend, we expect to see shoppers switching from clicks to bricks and opt to hit the high street to finish off their Christmas shopping.”

“Momentum is expected to continue as we head towards the big day, with many shoppers also taking advantage of later Click and Collect deadlines now being offered by retailers, with some even offering to fulfil Click and Collect orders on Christmas Eve itself,” he adds.

Sign up for our free retail technology newsletter here.